They Say It Does not Work...

They say it does not work.. why?

Let's say you are in the business of selling information collected on individuals, that has to be considered reliable, lending decisions are made from that data. Reliability increases the value of your product, you want to insure reliability. Information is not a tangible, it can be held and touched, but you cannot look at it to determine it's quality. You sell your information on reputation alone, as you have been dong for years.

Let's say that you have 2 competitors doing the same thing. Let's base our fictitious companies in, oh, PA, GA, and TX, just on a whim.

Let's say that someone had a means to manipulate the data, making that data less reliable.. either better or worse than it originally was.

If lenders (your customers) knew that the data you were selling them could be manipulated, it would have less value to the lender. Your profits would fall as more and more clients used another method for seeing how likely borrowers were to pay back a loan, and how high the interest rate should be for that loan.

If your clients thought your data was less reliable than the other businesses, your clients would switch to your competition. If they thought all of the data was corrupted, they would find another way of making lending decisions.

If both you and your competition told everyone that the data was perfect, and totally incorruptible, everyone's clients would believe it and be happy. If you could make the world believe that only time can change the data you provide, your perceived reliability, profits and sales go up.

From a business standpoint, "it can't be done" just makes sense!

Put the "it can't be done" quote up there with:
"the check is in the mail"
"my dog ate my homework"
"I'll call you"
"I'm from the guv'ment, I'm here to help you"